Welcome to Silly Belgium
Our company specialises in wholesale raw materials for pastry, bakery and chocolate-making. We mainly prepare marzipan, brésilienne and nougatine, in small or large quantities, for professionals and private customers alike.
We are at your service
With its know-how and years of experience in raw materials for bakeries, pastry shops, ice-cream makers and chocolatiers, Silly Belgium seeks to offer its customers quality products tailored to their needs. Our small structure, its flexibility and unrivalled adaptability, together with the automation of our manufacturing processes, allow generally short delivery times. We have always made it a point of honour to use only quality raw materials, while still guaranteeing competitive prices.
Over 35 years of expertise
Our quality stands the test of time
Moreover, the rules in force in the food industry regarding quality and food safety (HACCP) are strictly applied and guarantee our customers the supply of premium-quality products.
Our flexible and dynamic team is at your disposal to answer any questions you may have about our company, our products or our services.
Certified commitments
Food safety, artisan know-how and an environmental approach: our certifications commit the house every day, complemented by Rainforest Alliance, HACCP and BRC Grade A.
Our story
From the small cooperative founded in 1988 to today's certified house, more than thirty years of crafting taste, step by step.
Birth of Silly Belgium
Sylvie Sempo, a trained schoolteacher, and Alain Limbos, a physical-education teacher, decide to take a career break to embark on the great adventure of making hazelnut crunch and other products for pastry chefs, chocolatiers and ice-cream makers. The company Silly, short for Sylvie, is founded in May 1988 as a cooperative.
Change of status
After about 4 years of activity and a turnover that had nearly quadrupled, reaching EUR 500,000 by the end of 1991, the company Silly changed its status and became a public limited company (April 1992).
Sustainable growth
Thanks to its products and customer loyalty, the company Silly keeps growing, with turnover hovering around 2 million euros.
Sukro merger
For the sake of rationalisation, the company Sukro is merged by absorption into the company Silly.
Production expansion
As hazelnut crunch (praligrains) proved increasingly successful, a new production line raised capacity from 1,000 kg/day to more than 4,000 kg/day (single shift).
New site in Jette
As the Boulevard Bockstael site (Laeken) became cramped and outdated, the company Silly acquired a new production site in Jette (1090 Brussels), with a built area of more than 5,000 m².
Capacity doubled
To expand its business, the company acquires a second hazelnut-crunch (praligrains) production line, bringing total capacity to 8,000 kg/day (single shift).
Move to Jette
The company Silly moves and settles at its new Jette site, on chaussée de Dieleghem.
BRC certification
In February 2015, the company Silly passes its first BRC audit and obtains certification at the highest level (Higher Level, Grade A).
Company split
In June 2019, the company Silly carries out a demerger to separate its real-estate activity from its operating activity, giving rise to two entities: LLG Silly Invest and Silly Belgium.
FSSC 22000 & Rainforest
The company Silly Belgium has been FSSC 22000 and Rainforest Alliance certified since 2021.
All about Silly Belgium
How long has Silly Belgium existed?
Silly Belgium was founded in May 1988 by Sylvie Sempo and Alain Limbos, in Brussels. The house has been making marzipan, hazelnut crunch and nougatine for over 35 years.
Where is your production site located?
Our production is in Jette (1090 Brussels), on chaussée de Dieleghem, a site of more than 5,000 m², occupied since 2007.
What certifications do you hold?
Silly Belgium has been FSSC 22000 (food safety) and Rainforest Alliance certified since 2021, Certified Craft and Eco-dynamic Enterprise, and has applied HACCP rules since 2001. The house obtained BRC certification at the highest level (Grade A) in 2015.
Do you also work with individuals?
Oui. Nous fournissons les grossistes et les professionnels (pâtissiers, chocolatiers, glaciers), mais aussi les particuliers, en petite ou grande quantité.
Become a Silly partner
Wholesalers, pastry chefs, chocolatiers, ice-cream makers: let's talk about your needs.